DUAL PRICING
Dual pricing is a strategy used by merchants to offset the cost of credit card processing fees.
In this model, the merchant offers two prices for the same product or service.
Price Calculations
The merchant calculates the additional cost associated with credit card processing fees.
Price Adjustment
This additional cost is then added to the base price of the product or service to determine the card price.
Customer Choice
The customer chooses their preferred payment method and pays the corresponding price.
BENEFITS
Reduced Processing Fees
By encouraging cash payments, merchants can significantly reduce their credit card processing costs.
Increased Profit Margins
The difference between the cash and card prices can contribute to higher profit margins.
Transparent Pricing
Customers can clearly see the impact of credit card fees on the final price.
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Merchant Nation Association is a Registered MSP/ISO of Elavon, Inc. Georgia