DUAL PRICING

Dual pricing is a strategy used by merchants to offset the cost of credit card processing fees.

In this model, the merchant offers two prices for the same product or service.

A digital menu or credit display for 'Anvil Restaurant' with green and white sections. It features images of soup, noodles, and spaghetti dishes, each with a 'Credit' amount displayed, symbolizing restaurant digital menu solutions or loyalty program integration.
A digital menu or cash display for 'Anvil Restaurant' with green and white sections. It features images of soup, noodles, and spaghetti dishes, each with a 'Cash' amount displayed, symbolizing restaurant digital menu solutions or cash payment options.

Price Calculations

The merchant calculates the additional cost associated with credit card processing fees.

Price Adjustment

This additional cost is then added to the base price of the product or service to determine the card price.

Customer Choice

The customer chooses their preferred payment method and pays the corresponding price.

BENEFITS

Reduced Processing Fees

By encouraging cash payments, merchants can significantly reduce their credit card processing costs.

Increased Profit Margins

The difference between the cash and card prices can contribute to higher profit margins.

Transparent Pricing

Customers can clearly see the impact of credit card fees on the final price.

300 E. Esplanade Drive

(818)308-7024

Mutual Growth, Mutual Success.

FOLLOW US:

COMPANY

CUSTOMER CARE

300 E. Esplanade Drive

(818)308-7024

Mutual Growth, Mutual Success.

FOLLOW US

COMPANY

CUSTOMER CARE

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