Show Two Prices For Every Item — One For Cash, One For Card. The Transparent, Customer-Friendly Way To Eliminate Credit Card Processing Fees.
Dual Pricing Is A Pricing Strategy Where Businesses Display Two Distinct Prices For Each Item — A Lower Price For Cash And A Slightly Higher Price For Card Payments.
The Merchant Calculates The Additional Cost Associated With Credit Card Processing Fees And Adds It To The Base Price To Determine The Card Price. The Customer Chooses Their Preferred Payment Method And Pays The Corresponding Price.
Customers See Both Prices Upfront And Choose What Works Best For Them — Transparent, Simple, And Compliant.
Calculate The Standard Cost Of Each Item Or Service. This Becomes The Cash Price — What Customers Pay With No Added Fees.
Add A Small Adjustment To Cover Processing Fees. Both Prices Are Clearly Displayed On Menus, Shelf Tags, And Receipts.
Customers See Both Prices Upfront And Decide How To Pay. Card Payers Cover The Fee. Cash Payers Save Every Time.
Customers Clearly See The Impact Of Credit Card Fees On The Final Price — No Hidden Charges Or Surprise Surcharges.
The Difference Between Cash And Card Prices Goes Straight To Your Bottom Line — Stop Absorbing Processing Costs.
Dual Pricing Is Accepted In All 50 States And Approved By Major Card Networks — Visa, Mastercard, And More.
Talk To Our Team About Setting Up A Compliant Dual Pricing Program And Keep More Of Every Sale — Starting Today.